All dressed up…

All Hallow’s Eve proves a booming industry

GOSHEN COUNTY – Halloween is less than two weeks away and costume shops and thrift stores are buzzing with activity.

Action/superheroes top the list for most popular Halloween costumes for children in 2017, according to the National Retail Federation ( Witches are No.1 for adults and pumpkins are popular with pets this year.

Goodwill of Scottsbluff, Neb. employee Shannon Dalton said cheerleader pom poms are a hot item this season at the
thrift store.

“We’ve been selling a lot of wings, headbands with halos or ears of some sort,” she said. “The baby costumes have been going pretty fast – especially if they’re animal (themed) and really soft (material).”

In Torrington, Tracy Davis of Land of Goshen Ministries said retro clothing – specifically suits from the 1970’s and “wild” 1980’s outfits – are big sellers.

“We do have some costumes. We keep the kids’ costumes out all year because it’s fun to play dress up,” she said. “Clothing from the 1980’s is really coming back big this year.”

Davis added shopping typically picks up in the fall, especially amongst teenagers in search of a unique Halloween

Other NRF most popular costumes include:

• Children: Batman, animals, Star Wars characters, witches, pirates, Marvel superheroes (excluding Spider-Man), Disney princesses, ghosts and
Wonder Woman.

• Adults: Batman characters (including Catwoman, Harley Quinn, etc.), animals, pirate, Marvel superheroes, vampires, zombies, DC superheroes, Star Wars characters, slasher movie villains (Jason, Scream, etc.) and
Wonder Woman.

• Pets: hot dogs, dogs, lions, pirates, bumble bees, devils, Batman characters, ghosts, cats, witches and Star Wars characters.

When purchasing costumes, NRF estimates 47 percent of shoppers will visit discount stores, such as Goodwill or Land of Goshen Ministries in Torrington, and 38 percent will go to a specialty Halloween store or costume store, including Spirit Halloween in Scottsbluff. In addition, 25 percent will visit supermarkets, 24 percent will buy at department stores and 22 percent will
shop online.

“Halloween continues to be a highly anticipated holiday for Americans, who will spend a record amount this year with increases across all purchasing categories,” Prosper Insights Principal Analyst Pam Goodfellow said in the
NRF release.

xNRF expects consumers to spend $3.4 billion on costumes (purchased by 69 percent of Halloween shoppers), $2.7 billion on candy (95 percent), another $2.7 billion on decorations (72 percent) and $410 million on greeting cards
(37 percent).

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